Debtocracy vs Private Label

The new word that came up in our everyday life is, Debtocracy. Not only in Greece, where the national debt has crushed, but in the worldwide economy the Debt crisis has changed the status quo of the market. Psychology has reached nadir and consumption has been reduced. And whats all about with private label?
Private label products have made a massive increase in the demand instead of the high brand products. But what are the characteristics a private label product has to have, especially in the eyewear market?

1. Quality meets high standards. The advanced economies are not accepted to lower the quality of their products, so they push to good quality eyewear. 
2. Ecological methods of production, materials or recycling. Sunglasses and optical frames have made their first steps through this trend. 
3. Competitive prices (Value for Money Theory)

Debtocracy is the chance for private label to regain trust and loyalty.If you have seen the movie of Debtocracy you can understand that the turn of the customers, to private label products, is the next step of pressure to the markets.
Nea Optiki SA provides professional solutions for private label in sunglasses and optical frames with low limit order.