Monday, May 14, 2012

Social Business: The design department

I am going to write a series of all the departments needed to cooperate a business that is running under the social model. The social business.
The design of the product or the service in the classic business model is mostly a one-man show. Generally someone knows how to produce a product, how to find this product and he has all the sources of the product or the service.
In the social business model this becomes opposite. The social contributors are able to help define the product or the service they should cooperate for. This is possible to be done with 2 ways.
The first way is to present different versions and designs of the product and call the social contributors to choose which one they would prefer. In this case in the eyewear industry, we could present 30 different models of sunglasses and the social contributors will come to choose 15 models that they would prefer and make pre-orders.
In the second way the solution comes from the source. We have social contributors that have interest to present their designs and versions of the product and wait for the approval of the other co-contributors.
In each case the approval means a pre-order of the product.
In the social business it's not bad to have organizers and people that have something to say. But the must rule is that the final decision is always taken by the social contributors. It's not bad to have people experts in the production procedure, as this way you help people who have no knowledge of the production to take decisions.These experts are not always coming from the organizer of the social business, but they come up from the social contributors. This is logical as an eyewear industry is expected to attract people from the industry inside.
What does the social contributor has to earn to do that?
1. He is taking product, as they pre-order.
2. He is a social contributor of the business knowing other members of the company that are aware of the industry. Generally the contributors of a certain business are tryin gto have PR in order to open doors to their careers. This model is open to that strategy.
3. If the social business has success, this success is credited to the contributors, who are the direct ones or the supporters. Generally a designer is expected to promote his good skill by contributing a good model of sunglasses in a social business collection.
4. The morale satisfaction that he is contributing into something new and known with other members of the community.

So as you understand the organizers are needed for the good run of th esocial business, but the 1st word always is on the contributors.

Can you imagine your design department contributed by thousands of people? Yes they are too much. But if they support you with pre-orders? Does this social business model in the design department could run?

No comments:

Post a Comment