As i continue with the series of the Social Business departments i come up with the Marketing department. In our days the Social Marketing is growing fast but is this enough? I say yes, but when i mean social i do not mean only the Facebook/LinkedIn/Pinterest social networks! These are a good start up, but the big deal is in the expert community. The community that has the prestige to recommend the product as a good deal.
At this point the social contribution is taking this role. The people who will express their interest to contribute to this social business are becoming automatically the recommenders of this product. The reason is that they have bucked this product to buy it. If something is good do you bet for it? These people are betting their money!
So at this point social business contributors are becoming a powerful recommender online community. The more they join the more convincing they become. With this power the marketing job is made easier, as these people will spread the idea not only in the social networks of the internet but also to their social life in the real life! Isn't it the final aim to reach the real life?
Lets say that everything is working fine as i said above. Will it work without any management? No. As all great social ideas that have emerged the last years, the social business is in need of a new transparent platform inspiring the contributors to join it. Through this platform it will become easy to organize thousands of contributors in order to make brainstorming and marketing tactics which will reflect in the real life.
In the past i have heard of the Mass Marketing, this new model is the Mass Marketing of the Masses!
I will come back with more Social Business departments until we define the whole business model. There are many details that might miss my thoughts but all these posts are the road map i have to this new business model, the Social Business.
At this point the social contribution is taking this role. The people who will express their interest to contribute to this social business are becoming automatically the recommenders of this product. The reason is that they have bucked this product to buy it. If something is good do you bet for it? These people are betting their money!
So at this point social business contributors are becoming a powerful recommender online community. The more they join the more convincing they become. With this power the marketing job is made easier, as these people will spread the idea not only in the social networks of the internet but also to their social life in the real life! Isn't it the final aim to reach the real life?
Lets say that everything is working fine as i said above. Will it work without any management? No. As all great social ideas that have emerged the last years, the social business is in need of a new transparent platform inspiring the contributors to join it. Through this platform it will become easy to organize thousands of contributors in order to make brainstorming and marketing tactics which will reflect in the real life.
In the past i have heard of the Mass Marketing, this new model is the Mass Marketing of the Masses!
I will come back with more Social Business departments until we define the whole business model. There are many details that might miss my thoughts but all these posts are the road map i have to this new business model, the Social Business.
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