The social thunderstorm of the last few months starting from the Linkedin IPO to the collosial IPO of Facebook coming by and the crazy new social trends like crowd funding and crowd rating, makes me wonder for the future of Fashion Brand names. Do these changes are able to remove the classical HIGH END brand names from their throne? At the end who has the power to change it? The marketeer or the consumer?
All these questions i suppose that come up to several people, as i have discussed with my friends and i see a gap in this direction. None is sure!
In the past we could not imagine that the power of the crowd organized through social networks could drive to revolutions, like Tunisia and Egypt, riots like Spain and Greece, funding projects like Kickstarter and its imitations, creating design through crowd designing, giving open source solutions not only to software products but also to hardware and many other expressions of social contribution.
Why not crowd through social networks to "run" a whole business? From the management of the business, to the marketing, production, design, sales, accounting and all the departments that are needed to exist this business? And why not to consume the products they are selling in this business? Is this utopia? Beware because it is coming!
People want to contribute, the reason to that, is to come closer each other. The capitalistic model has pushed the social life away. Now that the crisis of the capitalistic model is here, people want to remove the intermediates from their lives. They want to know the producer of the milk of their children, they want to know the materials a product they consume as they want to be eco friendly, they need to contribute in any effort that means something for them and finally they want to judge directly not through the political representatives who have disappointed them for many years.
We are all cautious if we do not know the true story behind the label!
But what the HIGH END brand names have to do with that? I think that the next HIGH END brand name will not come from billions of marketing! These days have passed. The next HIGH END brand name is going to be a social baby! All of us are expected to contribute to create the next HIGH END brand name.
I imagine the next HIGH END brand name to come from the crowd and be consumed by the crowd. This way not only they will have the product or service they like but also the moral satisfaction that they contributed for this. We all need to be credited!
In my next posts i will develop and explain the starting model of such a social business. Till then i hope that i have stated the problem.
All these questions i suppose that come up to several people, as i have discussed with my friends and i see a gap in this direction. None is sure!
In the past we could not imagine that the power of the crowd organized through social networks could drive to revolutions, like Tunisia and Egypt, riots like Spain and Greece, funding projects like Kickstarter and its imitations, creating design through crowd designing, giving open source solutions not only to software products but also to hardware and many other expressions of social contribution.
Why not crowd through social networks to "run" a whole business? From the management of the business, to the marketing, production, design, sales, accounting and all the departments that are needed to exist this business? And why not to consume the products they are selling in this business? Is this utopia? Beware because it is coming!
People want to contribute, the reason to that, is to come closer each other. The capitalistic model has pushed the social life away. Now that the crisis of the capitalistic model is here, people want to remove the intermediates from their lives. They want to know the producer of the milk of their children, they want to know the materials a product they consume as they want to be eco friendly, they need to contribute in any effort that means something for them and finally they want to judge directly not through the political representatives who have disappointed them for many years.
We are all cautious if we do not know the true story behind the label!
But what the HIGH END brand names have to do with that? I think that the next HIGH END brand name will not come from billions of marketing! These days have passed. The next HIGH END brand name is going to be a social baby! All of us are expected to contribute to create the next HIGH END brand name.
I imagine the next HIGH END brand name to come from the crowd and be consumed by the crowd. This way not only they will have the product or service they like but also the moral satisfaction that they contributed for this. We all need to be credited!
In my next posts i will develop and explain the starting model of such a social business. Till then i hope that i have stated the problem.
